Tylenol enters supplement category space with proactive joint care product

Known more for their pain relief products, the Makers of Tylenol, announced in a recent press release¹, the company is launching a drug-free supplement product called Proactive Support which may help with mobility and joint comfort.

Proactive Support is crafted with TamaFlex which is made with turmeric and tamarind. The inspiration behind the new Proactive Support product came from healthcare professionals feedback that were looking “to meet a consumer need for drug-free joint support.”¹ The press release refers to a recent study² published in Nature Aging, which found that the human aging process speeds up around 44 years old and 60 years old. These ages may be an important time to be supporting joint health.¹

“As the #1 selling pain relief brand in the U.S. with more than 60 years of experience, we are proud to use our heritage to offer science-backed, proactive options to improve joint health and further our mission to Care Without Limits,” said Jen Gow, Head of U.S. Pain at Kenvue.¹ “This launch expands the Tylenol brand into the supplement space and provides consumers an offering to build a more complete toolkit for wellness.”

Tylenol’s Proactive Support product is offered in two formulas that are patent-pending currently:¹

• Muscle & Joint: Consists of a cucumber extract which may be a better choice than the ingredient Glucosamine Chondroitin, which is “commonly recommended for joint support.”¹
• Muscle & Joint + Stress: Includes sceletium extract which may potentially help with managing occasional stress and calmness.¹

“This collaboration with the Makers of Tylenol marks an exciting milestone for TamaFlex and for consumers looking for efficacious joint support options that can be used daily,” said Eric Anderson, Managing Director of NXT USA.¹ “Thanks to the strength of clinically supported ingredients found in Proactive Support, users can experience improved joint comfort and mobility.”

“I often recommend that my clients add ingredients like turmeric that have been associated with potential health benefits to their diets – and the ingredient blend in Proactive Support from Tylenol is clinically shown to help the body support healthy joints,” said Kathleen Benson, Tylenol RD Partner.¹ “By stretching, taking a daily Proactive Support supplement and following a strength training routine, consumers can take an active role in managing joint comfort and flexibility.”

References

1. Tylenol expands expertise to proactive joint care with launch into the Supplement category https://www.prnewswire.com/news-releases/tylenol-expands-expertise-to-proactive-joint-care-with-launch-into-the-supplement-category-302469852.html (accessed Jun 2, 2025).
2. Shen, X., Wang, C., Zhou, X. et al. Nonlinear dynamics of multi-omics profiles during human aging. Nat Aging 4, 1619–1634 (2024). https://doi.org/10.1038/s43587-024-00692-2