SPINS says the mineral marketer owns more than half of the U.S. product market.
Trace Minerals Research (Ogden, UT) is the leading U.S. brand of liquid magnesium products, according to recently published SPINS data. The market tracker estimates that for the 52 weeks ending November 24, 2012 Trace Minerals Research owned more than 50% of the country’s liquid magnesium products in volume and dollars.
Trace Minerals Research harvests its minerals from the Great Salt Lake in Utah.
SPINS data also ranks the company’s ConcenTrace Trace Mineral Drops as the leading product in the trace minerals category. ConcenTrace is a natural balance of more than 72 ionic trace minerals. It’s GRAS-affirmed, halal, kosher, and vegan, and each serving provides 250 mg of magnesium chloride-that’s 65% of an adult’s Daily Value.