Total Launches Flax Cereal

June 29, 2010
Nutritional Outlook Staff

General Mills has introduced Total Plus Omega-3s cereal, featuring ALA omega-3 derived from ground flax. The company says that each serving delivers 160 mg of ALA per serving, or 10% Daily Value of omega-3. According to the Flax Council of Canada (Canada is the world...s leading grower of flaxseed), more than half the fat in flax seeds is ALA, which the body converts into docosahexaenoic acid (DHA) and eicosopentaenoic acid (EPA).

General Mills has introduced Total Plus Omega-3s cereal, featuring ALA omega-3 derived from ground flax. The company says that each serving delivers 160 mg of ALA per serving, or 10% Daily Value of omega-3.

According to the Flax Council of Canada (Canada is the world...s leading grower of flaxseed), more than half the fat in flax seeds is ALA, which the body converts into docosahexaenoic acid (DHA) and eicosopentaenoic acid (EPA).

'A diet rich in omega-3s can help support overall health, and Total Plus Omega-3s provides a good source of omega-3 ALA naturally from flax,' says Kristin Harris, senior scientist at General Mill...s Bell Institute of Health and Nutrition. 'With 10% of the Daily Value of omega-3 ALA and 100% of 12 essential vitamins and minerals per serving, a morning bowl of this new cereal is a health way to start the day.'

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