TCBY says that expanding dairy-free options is an ongoing mission.
The fruitful partnership between frozen yogurt chain TCBY and the Silk dairy-free milk brand continues. TCBY announced it will launch coconut milk frozen yogurt on April 24, furthering the chain’s efforts to expand its non-dairy, plant-based yogurt options for customers.
In addition to being a dairy-free, plant-based alternative, the new, co-branded Silk Coconutmilk Frozen Yogurt is marketed as an exotic treat. TCBY says: “The new Silk Coconutmilk Fro-Yo is not only a tasty experience for those on some restricted diets, but also an exotic treat for everyone! The nutty-sweet flavor and creamy texture evokes images of swaying palms and beaches, regardless of the day’s weather conditions. Consider it a vacation for your taste buds.”
In January, TCBY also partnered with Silk to launch the yogurt chain’s first almond milk frozen yogurt, Silk Vanilla Almond Fro-Yo. (Prior to that, the brand launched a chocolate almond milk yogurt.) Silk is best known for its soy milk offerings.
Kelly Miano, TCBY’s director of marketing, Famous Brands International, says that expanding dairy-free options is an ongoing mission. “We are listening,” she said via press release. “Consumers are becoming more savvy about their own dietary needs, more interested in ingredient knowledge, and more discerning on taste.”
In 2013, PETA awarded TCBY its Libby Award for best vegan dessert for the brand’s first plant-based yogurt launch, the aforementioned Silk Chocolate Almond.
TCBY says that the coconut milk frozen yogurt ranked high in consumer testing, and that response to the chocolate almond milk frozen yogurt was “through the roof.”
Jennifer Grebow
Editor-in-Chief
Nutritional Outlook magazine jennifer.grebow@ubm.com
The Nutritional Outlook Podcast Episode 34: Demystifying Prebiotics and Postbiotics
September 30th 2024In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products.
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
September 19th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.