SupplySide MarketPlace 2012 Preview: Market-Ready All-In-One Drink Mix

April 23, 2012

To help companies capitalize on the significant growth opportunities the powdered beverage category holds, Fortitech has developed an all-in-one drink mix.

Fortitech (Schenectady, NY) says that as more consumers look to functional beverages to supplement their nutritional needs, a myriad of opportunities exist for manufacturers that understand that convenience is key to gaining market share. To help companies capitalize on the significant growth opportunities the powdered beverage category holds, Fortitech has developed an all-in-one drink mix that combines nutrients, flavors, colors, sweeteners, and stabilizers in a single market-ready powder. The mix, which contains more than 10 nutrients to support overall wellness, can be added to bottled water to create an on-the-go health-promoting beverage. Additional information can be found at www.fortitech.com/beverage.

Fortitech, Booth 529