SourceOne Takes Tongkat Ali Mainstream

November 16, 2010

SourceOne Global Partners (Chicago) has rebranded its proprietary blend of tongkat ali (Eurycoma longifolia) under the name AlivEL100.

SourceOne Global Partners (Chicago) has rebranded its proprietary blend of tongkat ali (Eurycoma longifolia) under the name AlivEL100. The company plans to market the ingredient beyond supplements for sexual enhancement and bodybuilding, targeting areas such as energy, stamina, weight loss, heart health, and overall wellbeing. The company also plans to create synergistic formulas incorporating its other ingredients.

“SourceOne has rebranded this ingredient for the largest target audience-baby boomers,” says Jesse Lopez, founder and CEO. “Although Eurycoma longifolia does support healthy testosterone levels, which decline with age, we have found this botanical extract has so much more to offer.”

The company has also launched a triple-strength and more biologically active version of the ingredient called AlivEL 3x100, standardized to more than 3% eurycomanone.