SourceOne Global Partners (Chicago) has rebranded its proprietary blend of tongkat ali (Eurycoma longifolia) under the name AlivEL100.
SourceOne Global Partners (Chicago) has rebranded its proprietary blend of tongkat ali (Eurycoma longifolia) under the name AlivEL100. The company plans to market the ingredient beyond supplements for sexual enhancement and bodybuilding, targeting areas such as energy, stamina, weight loss, heart health, and overall wellbeing. The company also plans to create synergistic formulas incorporating its other ingredients.
“SourceOne has rebranded this ingredient for the largest target audience-baby boomers,” says Jesse Lopez, founder and CEO. “Although Eurycoma longifolia does support healthy testosterone levels, which decline with age, we have found this botanical extract has so much more to offer.”
The company has also launched a triple-strength and more biologically active version of the ingredient called AlivEL 3x100, standardized to more than 3% eurycomanone.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.