Solutions with quality of life in mind

Sponsored by Gnosis by Lesaffre

For Gnosis by Lesaffre, their goal is not only to help people live longer but help them get more quality out of life. In this interview, Marie Tutein Brenoe, global head of marketing at Gnosis by Lesaffre, explains that the Think like Nature value proposition has been well received by consumers and customers alike in the dietary supplement industry. The positioning sums up the DNA of parent company Lesaffre and its fermentation heritage, along with the work Gnosis has done with established brands such as Quatrefolic® and MenaQ7®.

The “More Life in a Lifetime” theme demonstrates how the company’s ingredients can help people live better, with a focus on health span, vitality, and better outcomes. Consumers want to stay healthy and strong longer. That can start by focusing on prevention, particularly in cardiovascular health and mobility. Addressing how mobility and cardiovascular health are connected, Brenoe explains the link runs through calcium metabolism. Vitamin K2 helps direct calcium into the bones instead of letting it build up in the arteries, while their supplement, MyCondro™, supports strong joints alongside strong bones.

Taking into consideration what the consumer of today’s market wants creates a better collaboration process for bringing new nutraceuticals to the market.