Report Names Top-Selling Supplements in 2009

Sales of herbal dietary supplements in the United States jumped nearly 5% in 2009, according to a market report published last Friday in HerbalGram, the quarterly journal of the American Botanical Council (ABC; Austin, TX).

ABC...s report, which compiled market research data from Information Resources Inc. (IRI; Chicago), Nutrition Business Journal, and SPINS (Schaumburg, IL), estimates that over $5 billion was made in herbal supplements sales in 2009.

The report also highlights top-selling herbal dietary supplements and botanical supplements from 2009.

At mainstream markets (drugstores, grocery markets, etc.), the top spot in herbal dietary supplements went to cranberry, which garnered $31 million in sales, up 23% from 2008.

At natural and health food stores, the top-selling botanical was aloe vera, which made over $21 million, up 6% from 2008.

A major change in sales came from food, drug, and other mass market retailers, where IRI reported overall sales increased by more than 14%.

'The 14% growth spurt is the largest sales increase in the mainstream market in recent memory,' said Mark Blumenthal, ABC founder and executive director, and editor of HerbalGram.

To see other top-selling ingredients from 2009, read the full report here.