Future growth is also anticipated, as stevia is awaiting approval-likely to happen this year, the report says-for use in the European Union.
Estimates of the global retail and wholesale stevia market combined in 2011 range from $800 million to $2 billion, according to a new Packaged Facts report on sugars, sugar substitutes, and sweetener trends.
In 2008, the market was valued at $20 million. Packaged Facts attributes the market’s quick growth to regulatory approvals in the United States. Future growth is also anticipated, as stevia is awaiting approval-likely to happen this year, the report says-for use in the European Union. “European approval is projected to trigger approval across Africa and the Middle East, and global approval is widely expected by the end of 2012.”
In the United States, “Companies were ready to jump into the market with a wave of kitchen and tabletop stevia formulations and stevia-sweetened products the moment the FDA gave its GRAS status in December 2008….This enthusiastic rollout of stevia-based products continues unabated,” said David Sprinkle, Packaged Facts’ publisher, in a press release.
According to the report, more than 2000 stevia products were launched worldwide between 2004 and 2008. In 2010, 76 stevia-sweetened product lines were introduced in the United States. Packaged Facts calls the U.S. market “the largest and most diverse in the world, [as] Americans are the heaviest consumers of sweeteners.” The report also notes that most new products combine stevia with one or more other sweeteners.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
Arla Foods to acquired whey nutrition business from Volac International
April 22nd 2024Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business through a purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiary, Volac Whey Nutrition Limited and Volac Renewable Energy Limited.