Prinova Europe nutrition solutions to be featured at upcoming Vitafoods Europe 2025

Image | adobe.stock/Davide Angelini

With Vitafoods Europe coming up, Prinova Europe revealed in a recent press release that the company will be featuring their functional nutrition solutions at the conference which will take place in Barcelona, Spain between May 20^th to May 22^nd, 2025.¹

According to new consumer research² conducted by the premix and blends specialist, 53% of consumers expressed that great taste was a primary influence on purchasing.¹

Prinova will be showcasing a number of product concept featuring its nutrition ingredients, including:

1. Citrus Blast: A citrus-flavored pre-workout beverage that contains L-citrulline, natural caffeine, and B vitamins. The drink additionally contains 200mg of CitraPeak, the first 100% soluble form of hesperidin.¹ It is only available in the US but will soon be launched into European markets.
2. Good Guts Lemon Ginger Tea: This drink plans to help assist with digestive health support. It contains a marine mineral complex and prebiotic called Aquamin which may aid in the health of the gastrointestinal tract.
3. Young at heart: A red fruit-based drink that includes vitamins A and C, saberry, and magnesium as ingredients.

“We’re looking forward to demonstrating our unrivalled functional nutrition capabilities with our great-tasting, ready-to-mix beverage concepts at Vitafoods Europe," said James Street, global marketing director at Prinova, in a press release.¹ "At Prinova, we specialize in developing innovative product concepts that reflect market trends. Our expertise in research and analysis of supplements, health, wellness, sports and lifestyle trends and consumer preferences uncovers untapped potential that drives category and overall market growth. As an industry leader in ready-to-mix powder contract manufacturing, we also offer huge flexibility in formats, including convenient stick packs for precise dosing and easy portability.”

To learn more, feel free to visit Prinova at Stand CC.B38.

References

1. Harman, S. PRINOVA highlights great-tasting, on-trend nutrition solutions at Vitafoods Europe https://prinova.prezly.com/prinova-highlights-great-tasting-on-trend-nutrition-solutions-at-vitafoods-europe?utm_source=prezly.com&utm_medium=campaign&utm_campaign=PRESS+RELEASE%3A+Prinova+highlights+great-tasting%2C+on-trend+nutrition+solutions+at+Vitafoods+Europe&utm_id=1eefc800-10d1-48ac-b262-85a24bc6ac49&utm_content=story+title (accessed May 2, 2025).
2. Research conducted online between May and June 2024