New family-size containers represent the latest innovation for POM Wonderful's retail business.
It was only a matter of time before POM Wonderful decided to bump its pomegranate juice blends into the multi-serving sector. At Natural Products Expo West this month, the pomegranate products supplier introduced its three juice blends in new 48-oz containers.
Sold in similar pomegranate-shaped packaging, the bigger container gives consumers a longer-lasting juice that can be shared with the family.
As POM Wonderful revamps its image as not just a product retailer, but also a pomegranate ingredient supplier, it will be fun to see what else in store for the company.