PepsiCo to Acquire WBD, Become Russia’s Largest Food and Bev Business
PepsiCo will control 66% of Russia's Wimm-Bill-Dann.
At the price of $3.8 billion, PepsiCo Inc. (Purchase, NY) is about to acquire 66% of Wimm-Bill-Dann (WBD; Moscow), a Russian leader in food and beverage categories.
In acquiring WBD, PepsiCo says that it will become the largest food and beverage business in Russia. WBD’s specializes in beverage and dairy brands, ranging from J7 fruit juice to Agusha dairy baby food.
“[Acquiring WBD] gives us clear leadership in the food-and-beverage industry in Russia, a fast-growing, strategically important market offering abundant opportunity,” said Indra Nooyi, PepsiCo chairman and CEO. “At the same time, [WBD’s] strong, value-added dairy business immediately advances our global nutrition strategy to provide consumers around the world nutritious foods and beverages that are accessible, affordable and advantaged by science. Dairy has a huge, untapped potential to bridge snacks and beverages. We see the emerging opportunity to 'snackify' beverages and 'drinkify' snacks as the next frontier in food and beverage convenience."
For more information on the acquisition, see PepsiCo’s news release.
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
