Organic Monitor: Organic, Natural Sales No Longer Flat

June 30, 2011

At least in the personal care sector, organic and natural sales appear out of their slump.

Organic and natural product sales were reported to be flat through the early years of the U.S. economic collapse, but one organic products market researcher says that the categories are resuming growth-at least for the personal care sector.

According to Organic Monitor’s natural and organic products market report released in June, sales of natural and organic personal care products exceeded $5 billion for the first time last year. Conventional retail stores are increasingly shelving these products and, in the past 18 months, two major supermarket chains have even introduced their own private-label natural personal care products.

Organic Monitor notes, however, that consumer confusion around natural and organic claims still remains an issue. One common solution has certifying natural and organic products-a practice which has increased from 4% in 2007 to 8% in 2010.

Organic Monitor’s report, “The North American Market for Natural and Organic Personal Care Products (2nd Edition),” highlights market size, revenue forecasts, pricing analyses, consumer trends, and more for a number of personal care categories, including oral care, hair care, skin care, cosmetic, and deodorant products.

Visit Organic Monitor for information on purchasing the market report.