Due to increasing popularity of omega-3s, innovations are churning out to meet the special needs of every consumer. In the spirit of those innovations, DuPont (Wilmington, DE) recently announced the launch of New Harvest, a yeast source of eicosapentaenoic acid (EPA) that the company says is the market’s first fish-free, vegetarian EPA product.
Due to increasing popularity of omega-3s, innovations are churning out to meet the special needs of every consumer. In the spirit of those innovations, DuPont (Wilmington, DE) recently announced the launch of New Harvest, a yeast source of eicosapentaenoic acid (EPA) that the company says is the market’s first fish-free, vegetarian EPA product.
While consumers are becoming increasingly familiar with vegetarian sources of docosahexaenoic (DHA) omega-3, a vegetarian source of EPA omega-3 further closes the gap towards a vegetarian-friendly omega-3 market.
New Harvest’s primary selling points are “heart health” and “emotional well-being benefits” from a fish-free EPA source.
“Whether you’re a vegetarian or not, a large population is looking for a non-fish alternative, right now,” New Harvest marketing manager Kathryn Lee told Nutritional Outlook. “There’s a lot of science to back the benefits of omega-3s and now, with New Harvest, consumers can get the direct benefits of EPA omega-3 from a non-fish source.”
Lee says New Harvest’s fermentation process is much like the process involved with beer. The yeast feeds on sugar to produce EPA oil, and that EPA-rich oil is then separated from the yeast and encapsulated into a soft gel.
In a DuPont-funded survey of 2500 consumers ages 18 and older, 69% of those surveyed agreed that omega-3s are important to maintaining good health, but only 10% reported eating fatty fish at least twice a week.
With its market partner Futurebiotics (Hauppauge, NY), New Harvest is now available through GNC retail stores across the country.
For more information, click here.
GC Rieber VivoMega uses AI platform from Intelecy to boost efficiency, quality, and sustainability
August 26th 2024According to the company’s announcement, the AI platform is able to identify real-time deviations or anomalies in GC Rieber VivoMega’s processing facilities and report them via a cloud-based, comprehensive, centralized system.
SourceOne Global Partners to distribute Qualitas Health’s microalgae omega-3 ingredient globally
August 15th 2024SourceOne Global Partners has announced a partnership with Qualitas Health Inc., (dba iwi life) to introduce the company’s trademarked AlmegaPL microalgae omega-3 ingredient to the global marketplace.