The Natural Marketing Institute (NMI) announced that it is partnering with the Organic Center on an upcoming consumer research study.
The Natural Marketing Institute (NMI) announced that it is partnering with the Organic Center on an upcoming consumer research study. The Organic Center is a leading research institute focused on the science of organic food and farming.
The companies say the comprehensive research project will aim to provide a clearer understanding of how consumers shop and which messages are important to them-as well as to help educate consumers on the differences between organic and conventionally grown foods.
“The need for clearer messaging is also evident in consumer confusion between ‘natural’ and ‘organic’ claims,” added NMI president Maryellen Molyneaux.
The study will begin in June and will include category surveys with 4000 U.S. adults. “This study will go beyond traditional analysis of organic trends,” said Joan Boykin, executive director of the Organic Center. It will clarify the reasons to believe in organic in general and within the context of product categories. We believe it is important for the organic industry to come together to address these issues, and this study will help us to clarify the messaging that will resonate with consumers.”
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.