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Are vitamin E tocopherols becoming more expensive?
Market research from Frost & Sullivan may offer a clearer picture of today’s (and tomorrow’s) trends in natural shelf-life extension. The company’s newest report highlights which ingredients to watch and how companies are best utilizing these for shelf-life preservation.
As consumers increasingly shop for clean-label products, some manufacturers are switching from conventional, synthetic preservatives to natural antioxidants that consumers may perceive to be healthier. Price hikes for vitamin E tocopherol, a common natural antioxidant, could also influence business for other natural antioxidants, such as green tea and rosemary extracts.
Frost & Sullivan research analyst Ashwin Raj Ravinder adds that manufacturesr of these natural preservatives are increasingly moving towards vertical integration because “Strategic partnerships and alliances with raw material suppliers are critical to gain market share in the natural shelf-life extension food additives market.”
For in-depth details on the natural shelf-life extension market, the report can be purchased online.
In 2011, the market for natural shelf-life extension brought in $106 million in revenue, says Frost & Sullivan. The group estimates revenues could reach $196.8 million by 2018.