Monk Fruit Education Website

March 29, 2011

BioVittoria is increasing business and consumer awareness of Chinese luo han guo-better known as monk fruit-with its launch of Monkfruit.org.

BioVittoria Ltd. (Hamilton, New Zealand) is increasing business and consumer awareness of Chinese luo han guo-better known as monk fruit-with its launch of Monkfruit.org.

Monk fruit is largely regarded for its market potential as a calorie-free sweetener that is also rich in antioxidants and vitamins. The ingredient received FDA Generally Recognized As Safe (GRAS) status in 2010.

“Monk fruit has enormous potential to reduce sugar and calories in packaged foods and beverages, while offering the goodness, great taste, and consumer trust associated with fruit,” said Paul Paslaski, BioVittoria vice president of sales and marketing. “However, it is still a relatively unknown ingredient to many, so we’re stepping up our efforts to help everyone discover the great news about monk fruit.”

BioVittoria’s cultivates Sweet Delicious, a GMO-free monk fruit variety.