Innova Market Insights (Duiven, Netherlands) is reporting survival signs for ethically-positioned products and premium products, even in tough economic times.
Innova Market Insights (Duiven, Netherlands) is reporting survival signs for ethically-positioned products and premium products, even in tough economic times.
Tracking new product launches throughout the years of the U.S. economic collapse, Innova states that ethical positioning of new food products (e.g. “minimally processed,” “locally sourced,” “sustainable,”) has increased from 3.7% in 2008 to 6.0% in the first quarter of 2011. “Fair Trade” product launches have doubled from 2008 to 2010.
“Consumers believe that products manufactured with more respect toward animal or human welfare and the environment are worth the extra charge,” says Lu Ann Williams, head of research at Innova. “This, in turn, led to a surge in third-party certification from organizations such as FairTrade, Rainforest Alliance Certified, and the Marine Stewardship Council.”
Premium products have also seen an unexpected increase as new products with premium positioning have jumped to 14.0% in 2011 compared to 10.5% in 2010 and 8.4% in 2008.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
2 Commerce Drive
Cranbury, NJ 08512