PackagedFacts anticipates that major players will help account for an anticipated 45% growth in natural and organic food and beverage sales in 2011.
A new PackagedFacts market report estimates that sales of natural and organic foods and beverages have shot up 9% from the previous year. But that’s not all-Packaged Facts predicts the jump will reach a total 45% growth by the end of the year.
Such a huge boost will largely come from marketing and manufacturing giants like Frito-Lay North America, says PackagedFacts. Frito-Lay North America is expected to shift its Lay’s potato chips, Tostitos tortilla chips, and SunChips multigrain snacks to all-natural ingredients by the end of the year.
Reports suggest that Kraft Foods and Coca-Cola are planning their own endeavors.
“Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” is PackagedFacts’s 294-page report outlining the key drivers in today’s growing natural and organic market sectors. The report gives a look at sales and growth potential, retail shopping patterns, new product trends across categories, product and advertising analyses, and more.
PackagedFacts report comes after a February 2011 consumer survey in which the market researcher found that 38% of U.S. adult grocery shoppers bought organic and 58% bought products marketed as “all-natural.
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.