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PackagedFacts anticipates that major players will help account for an anticipated 45% growth in natural and organic food and beverage sales in 2011.
A new PackagedFacts market report estimates that sales of natural and organic foods and beverages have shot up 9% from the previous year. But that’s not all-Packaged Facts predicts the jump will reach a total 45% growth by the end of the year.
Such a huge boost will largely come from marketing and manufacturing giants like Frito-Lay North America, says PackagedFacts. Frito-Lay North America is expected to shift its Lay’s potato chips, Tostitos tortilla chips, and SunChips multigrain snacks to all-natural ingredients by the end of the year.
Reports suggest that Kraft Foods and Coca-Cola are planning their own endeavors.
“Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” is PackagedFacts’s 294-page report outlining the key drivers in today’s growing natural and organic market sectors. The report gives a look at sales and growth potential, retail shopping patterns, new product trends across categories, product and advertising analyses, and more.
PackagedFacts report comes after a February 2011 consumer survey in which the market researcher found that 38% of U.S. adult grocery shoppers bought organic and 58% bought products marketed as “all-natural.