Kevin Hart’s VitaHustle launches new product at The Vitamin Shoppe

VitaHustle, a wellness brand founded by entrepreneur and celebrity, Kevin Hart, has announced in a recent press release¹ that the company has launched its VitaHustle One product at The Vitamin Shoppe. The new product offering is available for purchase from Instacart, in-store, and online.

According to the press release, VitaHustle One “replaces your daily multivitamin with a shake that supports protein intake, mood, energy, gut health, and overall wellness.”¹ The nutritional shake is created from a clean-label formulation and is 100% plant based, and doesn’t contain added sugars, preservatives, and the top nine allergens.¹

“The Vitamin Shoppe provides the education and access needed to bring VitaHustle to consumers nationwide,” said Kevin Hart, co-founder of VitaHustle.¹ “Our mission is to simplify wellness, and by partnering with The Vitamin Shoppe, we're able to make VitaHustle One Superfood Protein available to even more people who want clean, convenient, and damn delicious nutrition.”

VitaHustle also offers the VitaHustle One Superfood Protein and VitaHustle One Lean Protein & GLP-1 Support which is available only at The Vitamin Shoppe. The VitaHustle One Lean Protein & GLP-1 Support product provides nutrition with lower calories and ingredients that may help with controlling appetite.¹

“We're thrilled to add Kevin Hart's VitaHustle One product line to our industry-leading assortment at The Vitamin Shoppe. Today's wellness consumers are actively seeking out simplified and effective, on-the-go daily nutrition solutions—and VitaHustle ONE delivers an exceptional option with science-backed, high-quality ingredients, in a delicious and convenient product,” commented Muriel Gonzalez, president of The Vitamin Shoppe.¹

Reference

1. VitaHustle. VITAHUSTLE® launches at the Vitamin Shoppe® to bring clean, all-in-one nutrition to consumers nationwide https://www.prnewswire.com/news-releases/vitahustle-launches-at-the-vitamin-shoppe-to-bring-clean-all-in-one-nutrition-to-consumers-nationwide-302474016.html (accessed Jun 10, 2025).