Wondering how you’re going to stay afloat in today’s evolving market for functional products? Need help embracing social media? Check out these lectures by Integrated Marketing Group.
Wondering how you’re going to stay afloat in today’s evolving market for functional products? Jeff Hilton, cofounder of Integrated Marketing Group (Salt Lake City) will discuss new marketing challenges and ways to overcome them with two speaking sessions at next week’s Nutracon and Natural Products Expo West shows in Anaheim, California.
At Nutracon on March 9, Hilton will present “Supplement, Functional Food, and Beverage Trends in product Development and Branding” (event info at the link). The event will highlight today’s consumer awareness in the functional products category and how best to stay on top of research, development, and marketing trends.
At Natural Products Expo West on March 10, Hilton will present “Innovative Branding and Advertising Techniques for Today’s Retailer,” a session on the importance of social media, digital marketing, and loyalty initiatives in the modern market. This event will include Rafael Mael, marketing strategist for Brand Launcher (Baltimore).
Nutrition during adolescence: A missed opportunity for optimal cognitive health?
May 20th 2025The Cognitive Health Committee of the Institute for the Advancement of Food and Nutrition Sciences (IAFNS) explores the significant gap in our knowledge about the impact nutrition has on adolescent cognitive development.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.