IMG Offering Nutracon, Expo West Marketing Lectures

Wondering how you’re going to stay afloat in today’s evolving market for functional products? Jeff Hilton, cofounder of Integrated Marketing Group (Salt Lake City) will discuss new marketing challenges and ways to overcome them with two speaking sessions at next week’s Nutracon and Natural Products Expo West shows in Anaheim, California.

At Nutracon on March 9, Hilton will present “Supplement, Functional Food, and Beverage Trends in product Development and Branding” (event info at the link). The event will highlight today’s consumer awareness in the functional products category and how best to stay on top of research, development, and marketing trends.

At Natural Products Expo West on March 10, Hilton will present “Innovative Branding and Advertising Techniques for Today’s Retailer,” a session on the importance of social media, digital marketing, and loyalty initiatives in the modern market. This event will include Rafael Mael, marketing strategist for Brand Launcher (Baltimore).