Wondering how you’re going to stay afloat in today’s evolving market for functional products? Need help embracing social media? Check out these lectures by Integrated Marketing Group.
Wondering how you’re going to stay afloat in today’s evolving market for functional products? Jeff Hilton, cofounder of Integrated Marketing Group (Salt Lake City) will discuss new marketing challenges and ways to overcome them with two speaking sessions at next week’s Nutracon and Natural Products Expo West shows in Anaheim, California.
At Nutracon on March 9, Hilton will present “Supplement, Functional Food, and Beverage Trends in product Development and Branding” (event info at the link). The event will highlight today’s consumer awareness in the functional products category and how best to stay on top of research, development, and marketing trends.
At Natural Products Expo West on March 10, Hilton will present “Innovative Branding and Advertising Techniques for Today’s Retailer,” a session on the importance of social media, digital marketing, and loyalty initiatives in the modern market. This event will include Rafael Mael, marketing strategist for Brand Launcher (Baltimore).
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
Continuing innovation in algae-DHA: Natural Products Expo West 2024 Report
March 26th 2024At this year’s Natural Products Expo West, two brands have launched their own versions of algae DHA ingredients; FrieslandCampina and Aker BioMarine. Each brand showcased a different approach to the ingredient.