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Meijer will now retail three products from Healthy Directions’ Doctors’ Preferred brand in Illinois, Kentucky, Michigan, Ohio, and Wisconsin.
Healthy Directions, maker of doctor-formulated nutritional supplements and skincare products, is expanding retail distribution by partnering with Meijer, a family-owned regional retailer. Meijer will now offer three products from Healthy Directions’ Doctors’ Preferred brand at its Meijer supercenters in Illinois, Kentucky, Michigan, Ohio, and Wisconsin.
“This partnership signifies a pivotal stride in Healthy Directions’ robust multichannel expansion strategy,” said Ben Teicher, president of Healthy Directions, in a press release.
The three Doctors’ Preferred supplements now retailing through Meijer are: Doctors’ Preferred Omega Q Plus, a cardiologist-formulated supplement containing omega-3 fatty acids, CoQ10, crominex-3, L-carnitine, and B vitamins; Doctors’ Preferred Focal Point Plus, a fast-acting supplement to help improve mental focus, attention, immediate word recall, short-term memory, and overall stress management; and Doctors’ Preferred Sleep Answer, a combination of melatonin and calming herbs.
All Doctors’ Preferred products adhere to Healthy Directions’ Triple Testing Program to ensure identity, quality, purity, and potency.
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