Health Ingredients Europe Review: Think Newtrition

BASF (Ludwigshafen, Germany) showcased product concepts from its Think Newtrition market initiative, which collaborates with customers to provide insight on consumer demands and value-added solutions. Among the samples the company exhibited at Health Ingredients Europe: Sweet Arrow fruit gums, colored with natural alternatives such as beta-carotene, lycopene, and lutein; Crispy Arrow crisp bread, featuring the company’s Omevital omega-3 fatty acids; BonBone chewable milk tablets for kids, providing the recommended daily intake of calcium and vitamin D; a Wellness at Heart milk drink containing heart-friendly phytosterols; Shape Up ampules containing Tonalin CLA; and Energy Chewing Gum, providing caffeine, vitamin B5, and menthol.