In 2013, Cargill's stevia sweetener will be available throughout North America.
Cargill (Minneapolis) has reached an agreement with Grupo Herdez to distribute and market Truvia stevia throughout Mexico.
Cargill has already developed a market for its stevia sweetener in the United States. The announcement with Grupo Herdez, in addition to Canada’s recent approval of stevia for foods and beverages, means Truvia will be available throughout North America. The branded sweetener can be found as a tabletop sweetener and in numerous big-name products, including Glaceau’s VitaminWater Zero, select Smucker’s Sugar Free Jams, and Kraft’s Crystal Light Pure beverage mix.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.