E-hydrate’s new Kids Protein On-the-Go drink mix contains 10 grams of whey protein.
Image provided by E-hydrate.
Just over six months since the September launch of its Protein On-the-Go ready-to-mix protein pouch, E-hydrate is rolling out a new on-the-go protein drink mix designed specifically for children. The new Kids Protein On-the-Go pouch, including 10 grams of “tri-whey protein, 70 calories, and 4 grams of sugar, is now available in Target stores nationwide.
The simplicity of the protein pouches-you just have to add water and shake-makes the product ideal for lunch boxes or as a sports drink, says E-hydrate. Currently available in cinnamon roll and milk chocolate flavors, the Kids Protein On-the-Go pouches also contain more electrolytes than many leading sports drinks, E-hydrate claims.
“With the release of our new Kids Protein On-the-Go, E-hydrate fills the gap in healthy and natural on-the-go nutrition products for kids,” said Jim Kayser, E-hydrate’s CSO. “E-hydrate’s popular and sweet flavors finally make it easy for parents to get their kids the nutrition they need. We couldn’t be happier to be rolling this out nationally, at Target stores-thus ensuring that everyone can find it, closer to where they live.”
In addition to the drink pouches, E-hydrate also offers gel products and stick packs with the positioning of high protein, hydration, and/or immune health.
Read more:
High-Protein Customers Looking for Convenient Solutions, Brand Says
Ready-to-Drink Teas Venture into New Territory: Kids and Protein
Weight Management and Nutrition Strategies for Children
High-Priority Nutrients for Kids
Michael Crane
Associate Editor
Nutritional Outlook Magazine
michael.crane@ubm.com
Kaneka Nutrients to unveil new consumer research on menopausal women at Vitafoods Europe 2024
April 26th 2024The company will reveal the results of the research that is based on live feedback from 200 menopausal women who took 200 mg per day of Kaneka Ubiquinol over two-months, monitored the effects, and recorded their observations.
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.