GNC, The Honest Company launch four new supplements targeting women's health

As part of its ongoing effort to expand its women wellness portfolio, GNC, in partnership with The Honest Company, launched four new products—three for overall wellness and one for postpartum. 

As part of its ongoing effort to expand its women wellness portfolio, GNC, in partnership with The Honest Company, launched four new products—three for overall wellness and one for postpartum. These products include:

  • Nightly Sleep Health: a proprietary blend of active ingredients including theanine and valerian to help calm the mind and support healthy sleep.
  • Daily Mood Balance: a proprietary blend containing rhodiola and phosphatidylcholine to help manage everyday stress and a balanced mood.
  • Daily Immune Support: a blend of zinc, vitamin D, and organic green propolis to support everyday immune health.
  • Postnatal Hair Wellness: Formulated with clinically tested keranat oil to help maintain hair and scalp health.

"Our relationship with The Honest Company has allowed us to continue our commitment to women's health and wellness," said Karlyn Mattson, executive vice president, chief merchandising officer, GNC, in a press release. "With the launch of four new exclusive products, we're aiming to further connect with our female consumers to support them on their journey to Live Well. The Honest Company has been a great partner and consistently surpasses our expectations with formulas that not only use great ingredients but are also backed by rigorous testing and improve women's everyday health."

Nick Vlahos, CEO of The Honest Company, echoed Mattson’s comment."After our initial partnership announcement earlier this year, we immediately noticed a significant and positive consumer response and as demand continued, it was only natural for our teams to strengthen our partnership,” Vlahos said. “The launch of these new products, alongside GNC, showcases our strong commitment to valuing and supporting women's wellness needs. We're confident our efforts will ultimately position us both for long-term success and continue to move our retail strategy forward."