Global Fiber Trends Covered in New Tate & Lyle Videos

February 23, 2011

Ingredients supplier Tate & Lyle (Decatur, IL) has released two new videos about global fiber trends and the benefits of synbiotics for digestive health.

Ingredients supplier Tate & Lyle (Decatur, IL) has released two new videos about global fiber trends and the benefits of synbiotics for digestive health. The videos are part of the company’s video education series and can be viewed on its Promitor fiber website

The first video, “Use Fiber to Boost Your Bottom Line,” provides commentary from Krista Falon, a Mintel senior analyst, as well as Tate& Lyle fiber experts David Lewis, health and wellness product manager, and Andy Hoffman, PhD, director of health and wellness innovation.

Falon demonstrates the growing trend of adding fiber to foods and beverages in the United States, Latin America, Europe, and Asia and shares information about the growing trend of formulating products with multiple ingredients with a healthy halo, such as fiber and vitamins, to help consumers meet their health and wellness needs.

Lewis provides global insight about the fiber and health and wellness trends around the globe, while Hoffman’s presentation is geared toward helping manufacturers understand the costs associated with adding fiber to the manufacturing process.

The second video, “Impacting Digestive Health with Prebiotics and Probiotics,” features fiber expert Lisa Sanders, PhD, RD. Sanders discusses the beneficial impact of synbiotics on digestive health, highlighting consumer insights and providing guidelines for further consumer education.

“As a world-leading manufacturer of fiber ingredients, including Promitor soluble corn fiber and Sta-Lite polydextrose, Tate & Lyle understands the science behind fiber and what’s absolutely necessary to successfully develop new products or reformulate existing products with fiber,” says Pashen Black, marketing and communications manager, Tate & Lyle. “These videos allow us to congregate the best minds in the fiber industry to provide insights about developing products to meet the growing fiber trend while creating consumer loyalty to the manufacturer’s brand.”

To celebrate the launch of the newest videos, the company developed a Mocha Nutrition Drink, a prototype that includes the company’s new Promitor Soluble Corn Fiber 85. The fiber is only 1.2 cal/gram and is less than 5% sugar, suited for applications with “No sugar added” and “Sugar-free claims.”