Gaia Herbs and Pure Branding Win Rebranding Award

Are you paying more attention to Gaia Herbs (Brevard, NC) these days? It could be that you’ve noticed the dietary supplement manufacturer’s rebranding, courtesy of Pure Branding (Northampton, MA).

Pure Branding’s transformation of Gaia Herbs earned Gaia Herbs a Merit award in the 2011 REBRAND 100 Global Awards. Gaia Herbs was distinguished in a field of companies from 32 industries and 34 countries, including Subaru, Sprint, and Audi.

“Our goal was to position Gaia as the category leader that changed the conversation in supplements toward transparency and regaining consumer trust,” said Pure Branding, noting Gaia Herbs’ coinciding launch of its “Meet Your Herbs” traceability program.

Before and after images can be seen using the link above.

Pure Branding provides brand strategies for companies in the natural products industry, including Traditional Medicinals (Sebastopol, CA), Aura Cacia (Urbana, IA), Organic India (Boulder, CO), and Vitamin Angels (Santa Barbara, CA).