FTC to Revise Online Advertising Guidelines

June 2, 2011

The guidance, Dot Com Disclosures: Information About Online Advertising, was originally published in 2000.

The FTC is currently seeking input as the agency looks to revise its guidance on disclosures in online advertising.

The guidance, Dot Com Disclosures: Information About Online Advertising, was originally published in 2000. “The online world has changed dramatically since the original guidance was published in 2000, and the FTC is seeking public comment about how it should be modified to reflect these changes,” the agency notes. “…the staff is interested in the technical and legal issues that marketers, consumer advocates, and others believe should be addressed.”

The agency is accepting comments until July 11.

Regarding dietary supplements and online marketing, industry representative Harry B. Rice, PhD, notes that Dietary Supplements: An Advertising Guide for Industry was not published until April 2001. The FTC’s revised guidelines could take these supplement guidelines into account.

Nutritional Outlook thanks Harry Rice and Ullman, Shapiro & Ullman LLC for the tip.

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