Fooditive Group announces launch of plant-based sweetener derived from apples and pears

Image courtesy of Fooditive Group.

Fooditive Group (Rotterdam, Netherlands) has announced a new plant-based sweeteners called Keto-Fructose (5-keto-D-fructose) that is derived from apples and pears through an exclusive fermentation process. The ingredient is currently undergoing GRAS (generally recognized as safe) assessment. According to the company, Keto-Fructose closely mimics the flavor profile of sugar, making it a seamless replacement for sugar that can be used in an array of application such as chocolate, baked goods, fruit fillings, glazes, and beverages.

“Fooditive understands the challenges associated with replacing sugar, and we recognize that the effectiveness of a sugar alternative is not solely measured by taste. This is why our Keto-Fructose sweetener goes beyond replicating the beloved sweetness of sugar. Its additional functionality enables seamless use in applications and reflects our dedication to meeting the real needs of food manufacturers with forward-thinking solutions,” said Moayad Abushokhedim, CEO of Fooditive, in a press release. “Fooditive stands at the forefront of supporting the food industry’s desire to reduce sugar content while preserving the qualities that sugar adds to food products. This new sweetener embodies our spirit of innovation, our commitment to sustainability and health, and our mission to identify ingredients that fulfill the needs of American food producers and enable them to meet consumer demand for healthier products.”

The company adds that Keto-Fructose is sustainable through the utilization of waste side streams from apple and pear processing. This enhances the circular economy, minimizes environmental impact, and allows Fooditive Group to sell it at an attractive price point.