First Latin American Food Supplement Association Launches

June 25, 2012

The Latin American Responsible Nutrition Alliance (ALANUR) held its inaugural meeting last month in São Paulo.

The Latin American Responsible Nutrition Alliance (ALANUR) says it held its inaugural meeting last month in São Paulo. ALANUR is the Latin America’s first regional food supplement association.

“Many countries are in the process of developing new regulatory frameworks, and regulators are increasingly monitoring the successes and challenges of similar initiatives around the region and worldwide,” said ALANUR chair Tatiana Pires from Herbalife. “Therefore, there is a greater need for high-quality scientific and technical regulatory information to be shared among decision-makers, and ALANUR aims to facilitate this flow of information.”

ALANUR plans to address various regional obstacles, including marketing of food supplements across the region, harmonizing food supplement standards, health claims challenges, and time-consuming registrations. The association will meet with regulators and academia throughout the region this year to discuss key aspects of harmonization. With the support of the International Alliance of Dietary/Food Supplement Associations (IADSA), ALANUR is already planning regulatory workshops in Colombia, Venezuela, and Central America.

ALANUR is led by chair Tatiana Pires, vice-chairs Norma Cavazos (Amway) and Mariana Alegre (DSM), and treasurer Antonio Trejo Diaz (Bayer).