Fiber Absent from Typical American Diet, Says Mintel

July 2, 2010
Nutritional Outlook Staff

While 30% of consumers say they make it a point to eat naturally fiber-rich foods, studies show that most Americans are failing to meet their recommended daily fiber intake, said market researcher Mintel International, according to a recent survey taken. Mintel said that the lack of fiber in the American diet may be attributed to a negative taste perception of fiber. In the survey, 27% of respondents indicated their belief that food with added fiber usually has an 'unpleasant' taste.

While 30% of consumers say they make it a point to eat naturally fiber-rich foods, studies show that most Americans are failing to meet their recommended daily fiber intake, said market researcher Mintel International, according to a recent survey taken.

Mintel said that the lack of fiber in the American diet may be attributed to a negative taste perception of fiber. In the survey, 27% of respondents indicated their belief that food with added fiber usually has an 'unpleasant' taste.

'Many people have negative perceptions about the taste of fiber,' said Molly Heyl-Rushmer, senior health and wellness analyst for Mintel. 'The taste deters them from eating a fiber-added product that has numerous health benefits.'

Moreover, said Mintel, 25% of respondents believe that fiber is only necessary for those who suffer from irregularity or other digestive problems. Men are more likely to believe this than women, while 30% of men, compared with 23% of women, believe that supplements are just as effective as fiber-enriched foods.

Click here for more details from Mintel...s report.

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