Danone’s Activia Introduces Plant-Based Yogurt Cup

June 3, 2011

The company says the switch will result in 43% lower fossil fuels. It will improve the packaging’s carbon footprint by 25%.

Danone’s Activia yogurt brand has switched to packaging made from plant-based Ingeo resin from NatureWorks-at least in the German market.

The company says the switch will result in 43% lower fossil fuels. It will improve the packaging’s carbon footprint by 25%.

“The Activia packaging is an excellent example of international collaboration for a smarter consumer product and one we are proud to showcase as an international best practice example,” says NatureWorks CEO Marc Verbruggen. “NatureWorks worked closely with Danone, not only to supply the material solution, Ingeo, but also to rigorously address questions and provide data around the entire supply chain from field to product. Now we’re continuing our collaboration to create a new option for recovery of the package after use.”

Danone is looking into expanding Ingeo’s use for other Activia products, including yogurt drinks.

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