CRN’s Life…supplemented Campaign Launches First-of-Its-Kind Mobile App

August 22, 2012

The app is part of the association’s Life…supplemented campaign and aims to reinforce the campaign’s message of healthy diet, exercise, and dietary supplements to fill nutrition gaps.

Dietary supplements association the Council for Responsible Nutrition (CRN; Washington, DC) today announced the launch of a free mobile application for iPhones and iPads that is designed to educate and motivate consumers looking to live a healthier lifestyle. The app is part of the association’s Life…supplemented campaign and aims to reinforce the campaign’s message of the “three pillars of health”-a combination of healthy diet, exercise, and dietary supplements to fill nutrition gaps-while helping to convey to consumers responsible and accurate information about dietary supplements.

“The WannaBeWell app is filled with customizable features that will help people get and stay connected to their personal wellness routines, no matter where they are,” said Judy Blatman, CRN’s senior vice president, communications, in a press statement. “It’s an at-your-fingertips health and wellness resource that brings convenience to the crucial wellness decisions consumers make on a daily basis.”

Designed to be straightforward and easy to use, the WannaBeWell app offers several informational components. A supplements library containing data from wellness marketing group Aisle7 is an A-to-Z index that provides users with information on a comprehensive range of dietary supplements. Other practical features help users keep track of and stick with their dietary supplements regimens, including functions that remind users when to take their supplements throughout the day and when to restock their supplements. The app also includes a blog written by well-known experts on topics ranging from nutrition to fitness, as well as a function that allows users to take Life…supplemented’s My Wellness Scorecard, a tool that helps users assess their level of well-being based on their current dietary, exercise, and supplement activities.

Additionally, the app features a fun, interactive function for users in the form of a wellness coach. Users can create their own, personalized character that will provide motivational and educational messages each day to help users achieve healthy eating, healthy exercise, and a healthy supplements regimen. Based on their responses, users can earn “trophies” for completing tasks.

Finally, for each download of the WannaBeWell mobile app, a $1 donation will be made to Vitamin Angels to help reduce child mortality worldwide by providing nutrients to infants and children.

Andy Pray of Ruder Finn Interactive, which helped CRN develop the app, said that the app is the first of its kind. “There are a million apps out there, and we wanted to make sure that we weren’t redundant,” he said. “There are certainly some reminder apps out there, and some applications out there might have some supplement library insights, but this is the only application that brings all of these things together in the way that it does, so we think it’s a pretty unique offering and really one built exactly for our target audience.”

Users can download the free WannaBeWell app at www.lifesupplemented.org/wannabewell.