The jelly stick delivery format is designed for ingredient stability, dosing precision, and low-sugar formulations, supporting multiple health categories.
Cosmax NBT has announced the launch of its functional jelly stick packs, a single-serve delivery system designed to address evolving consumer preferences for convenient, snackable supplement formats.1 This format utilizes advanced gel matrices and controlled water activity systems to ensure precise dosing and the stability of active ingredients. By integrating functional components into a ready-to-eat format, the technology aligns with broader industry trends where functional ingredients are increasingly expanding into formats that fit naturally into daily routines, the company explains.
The jelly stick platform is positioned as a versatile solution for various health categories, including beauty-from-within, energy and sports nutrition, gut health and immunity, and women’s health.
A primary technical benefit of the jelly stick is its significantly higher active loading capacity compared to traditional delivery systems. While standard gummies typically weigh approximately 3 grams, the jelly stick serving size ranges from 25 to 30 grams. This increased volume provides nearly ten times the space for meaningful doses of functional ingredients and the development of multi-benefit formulations. Additionally, because the jelly formulation is not structurally dependent on sugar for texture or moisture retention, it allows for greater flexibility in creating low-sugar products.
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The jelly stick format also offers improved stability over traditional confectionery supplements. Gummies can be susceptible to deforming, melting, or clumping when exposed to high temperatures during storage or shipping, for example. In contrast, Cosmax NBT’s jelly sticks are designed to remain room-temperature stable and retain their structural integrity. Furthermore, the individually sealed units maintain dose uniformity, preventing the redistribution of active ingredients that can occur in bulk gummy products.
As the demand for innovative delivery formats grows, this technology offers a stable and high-capacity alternative for brands seeking to modernize their product offerings. As noted in the press release, according to data from Mintel, consumers are seeking functional ingredients in everyday foods and drinks, with products shifting from the supplement aisles into supermarket shelves.2
From a sensory perspective, the jelly stick provides a differentiated experience, bridging the gap between functional nutrition and everyday snacking. According to CEO Jay Ahn, this delivery system is designed to meet consumer expectations for wellness solutions that integrate effortlessly into their lifestyles without the perceived burden of traditional pill formats. “Jelly sticks represent a new frontier in supplement delivery—combining convenience, taste, stability, and performance in one format,” he explained.
In May 2026, Cosmax NBT will conduct
To facilitate adoption in the North American market, Cosmax NBT developed a proprietary jelly blend utilizing ingredients that comply with U.S. regulations and quality standards. This platform enables the company to transfer its established manufacturing expertise to the U.S. market, providing brand partners with a scalable and compliant production model. The company also notes that this proprietary blend ensures consistent texture and performance across production batches.
The technologies in this platform have been proven in global market, the company explains, and facilitates the transfer of manufacturing experience from Korea into the US.
Detailed information regarding these manufacturing capabilities and related content can be found at the company’s website:
This article was created with assistance from AI. The content has been reviewed and edited by Erin McEvoy, Associate Editor. For more information on the extent and nature of AI usage, please contact us.
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