Coca-Cola watches CBD drink space. One supplier says it is now focusing on CBD drink development.

Jennifer Grebow
Jennifer Grebow

Jennifer Grebow is the editor-in-chief of Nutritional Outlook, an award-winning media-content provider in the dietary supplement and natural products market. Nutritional Outlook, an MJH Life Sciences brand, provides insights and industry updates critical to manufacturers of dietary supplements, healthy foods, and nutritious beverages. Nutritional Outlook keeps industry abreast of current market trends, research updates, news, and regulatory developments. Nutritional Outlook goes beyond the 24-hour news cycle and provides in-depth analysis to help industry players navigate the challenges and changes in the near- and long-term. Nutritional Outlook is a brand of MJH Life Sciences, the largest privately held, independent, full-service medical media company in North America, dedicated to delivering trusted health care news across multiple channels.

Beverage and flavor development company Flavorman says it is exploring formulating with cannabidiol (CBD), the non-psychotropic, hemp-derived ingredient gaining interest throughout the dietary supplement, food, and beverage market.

Beverage and flavor development company Flavorman (Louisville, KY) says it is exploring formulating with cannabidiol (CBD), the non-psychotropic, hemp-derived ingredient gaining interest throughout the dietary supplement, food, and beverage market. According to a Flavorman press release, “the company has put together a dedicated lab team of industry experts who are currently testing and producing formula[s] for CBD-based drinks, which could be hitting shelves sooner than you think.”

Flavorman says the company is focusing on “creating the perfect drinks for mass consumption.” It says it hopes to help its clients launch CBD beverages in early 2019. The company continued: “Flavorman is one of a handful of U.S. companies exploring the potential for cannabidiol use in the beverage industry. The flavor experts have been working diligently to develop more broadly marketable, easier-to-drink CBD-infused beverages with the same great taste and quality of their other products.”

Major beverage brands are said to be interested in CBD as an ingredient. In September, Time magazine and other media outlets reported that Coca-Cola may be interested in the CBD market. On September 17, Coca-Cola released a statement on its website: “We have no interest in marijuana or cannabis. Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”

Flavorman founder David Dafoe says his company is putting its stakes into CBD because of the promising health benefits researchers are investigating. Those potential benefits include calming and increased mental focus, anti-inflammatory effects, as well as medical applications for epileptic patients.

“There is enough research to support the health benefits of CBD,” Dafoe said in the press release. “That’s why we believe that CBD may be the most impactful functional ingredient for drinks since caffeine.”