Chocolate Brands Partner to Guarantee Cocoa Flavanol Content
Mars Inc. (McLean, VA) and Barry Callebaut AG (Zurich, Switzerland), a producer of cocoa and chocolate products, have partnered to promote flavanol-rich chocolate products with guaranteed flavanol levels. The companies will cross-license their products to promote flavanol-rich chocolate products on a worldwide scale. This month, Barry Callebaut began displaying Mars...s Cocoapro 'bean in hand' logo (indicating a proprietary method of processing cocoa that preserves flavanol content) on its flavanol-rich Acticoa chocolate products.
Mars Inc. (McLean, VA) and Barry Callebaut AG (Zurich, Switzerland), a producer of cocoa and chocolate products, have partnered to promote flavanol-rich chocolate products with guaranteed flavanol levels.
The companies will cross-license their products to promote flavanol-rich chocolate products on a worldwide scale. This month, Barry Callebaut began displaying Mars...s Cocoapro 'bean in hand'ÃÂ logo (indicating a proprietary method of processing cocoa that preserves flavanol content) on its flavanol-rich Acticoa chocolate products.
'This agreement is an important step in making chocolate alternatives with clear flavanol levels available to a much broader audience, around the world,'ÃÂ said Hans P. Vriens, chief innovation officer at Barry Callebaut.
In its press statement, Mars Inc. stated, 'The agreement between these global chocolate leaders is seen as the beginning of a path leading to consistent standards for beneficial cocoa flavanol products.'ÃÂ
Flavanols are the natural antioxidant compounds in cocoa that deliver health benefits such as circulatory health. Last year, Mars launched its CirkuHealth flavanol-rich dietary supplement. For more information, read 'Mars and the Next Frontier," published in the November/December 2009 issue of Nutritional Outlook, by clicking here.
View Mars's press release here.
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