Central Coast Nutraceuticals Fined $1.3 Million

July 2, 2009

Supplements firm Central Coast Nutraceuticals (CCN; Phoenix) has been fined $1,375,000 for alleged deceptive online marketing practices in a State of Arizona consumer fraud lawsuit.

Supplements firm Central Coast Nutraceuticals (CCN; Phoenix) has been fined $1,375,000 for alleged deceptive online marketing practices in a State of Arizona consumer fraud lawsuit.

The lawsuit was enacted by Arizona attorney general Terry Goddard after he received hundreds of complaints from consumers who made online CCN purchases of “risk-free” trial offers for health supplements. Consumers complained of being charged for additional products that were pre-selected in the order process for the “risk-free” trial offers. Consumers also claimed they did not receive responses to their emails and that they were put on telephone holds for over an hour.

Resulting from the lawsuit, CCN must now warn its consumers of the consequences of purchasing CCN trial products.