California Natural Color to showcase natural color solutions at SupplySide Global 2025

In a recent press release, global ingredient supplier, California Natural Color, announced that the company would be highlighting their product portfolio of natural color solutions at this year’s SupplySide Global 2025 taking place in Las Vegas, Nevada, between October 29 to October 30, 2025. Conference attendees can visit California Natural Color at Booth #3765 to learn about their full spectrum plant-based pigments, as well as their proprietary color technology.

“The California Natural Color team is excited to exhibit at SupplySide Global, meet with attendees and discuss how our natural ingredient solutions can elevate their products,” said Dana Osborn, Marketing Manager at California Natural Color, in the press release. “As the regulatory space tightens and food and beverage brands navigate the shift away from synthetic dyes like Red 3 and Red 40, our natural liquid and crystal colors offer a high-performance, clean label alternative that doesn’t compromise on visual appeal or quality. Our team of experts is here to help your brand stay ahead of evolving regulations and consumer expectations. Through our collaborative process and portfolio of bold color solutions derived from fruits, vegetables and other plant-based sources, we aim to support brands in creating the next generation of visually appealing, clean label products.”

At the company’s booth, experts will be there to offer knowledge regarding transitions that involve synthetic to natural colors. The press release mentions that California Natural Color’s proprietary crystal color technology may offer benefits that include:

• Supply chain savings: high-strength color leads to low dosages and savings in transportation and warehouse storage
• Up to five-year shelf life with no refrigeration
• Clean label and compliant with emerging regulations
• Pure color: carrier-free options that enable zero calories in use

At SupplySide Global 2025, California Natural Color will display their grape seed extract ingredients, ActiVin and MegaNaturial–BP. Both of these ingredients are sustainably sourced from California. MegaNatural–BP has been Non-GMO Project Verified, as well as, clinically proven to help aid in the support of healthy blood pressure.

“By offering unique product solutions, our goal is to empower brands to create clean label products that will stand out on the shelf,” said Osborn. “At California Natural Color, we use a variety of fruits and vegetables in our color systems, including red grapes, black carrots and purple sweet potatoes, and have the largest, most reliable supply of grapes in the world. Our team is committed to helping our partners create products that inspire consumer confidence and support the industry’s shift toward transparency and sustainability.”

Partnership Formed Between Beneo, California Natural Color, and Gelita

Beneo, California Natural Color, and Gelita, disclosed in a July 2025 press release¹, their partnership to create a new performance drink which was available for attendees to sample at IFT First 2025, and took place in Chicago, Illinois, between July 13 to July 16, 2025.

Through this new performance drink offering, the companies are focused on helping body composition, endurance, and performance. According to the Sports Nutrition Market Size, Trends & Forecast 2025-2035 report,² “The Sports Nutrition market is estimated to be worth USD 27,315.4 million by 2025 and is projected to reach a value of USD 60,630.6 million by 2035, growing at a CAGR of 8.3% over the assessment period 2025 to 2035.” Additionally, the new product is in response to consumers becoming more proactive with their health and exercise. This is evident based on the expansion of the sports nutrition industry.¹

References

1. Colli, M. Beneo, California Natural Color, and Gelita announce partnership for a new performance drink offering https://www.nutritionaloutlook.com/view/beneo-california-natural-color-and-gelita-announce-partnership-for-a-new-performance-drink-offering (accessed Oct 30, 2025).
2. Sports nutrition market size, trends & forecast 2025-2035 https://www.futuremarketinsights.com/reports/sports-nutrition-market (accessed Oct 30, 2025).