Beneo, California Natural Color, and Gelita announce partnership for a new performance drink offering

In a recent press release, Beneo, California Natural Color, and Gelita, disclosed their partnership to create a new performance drink which will be available for attendees to sample at IFT First 2025, which is taking place in Chicago, Illinois, between July 13 to July 16, 2025.¹

Through this new performance drink offering, the companies are focused on helping body composition, endurance, and performance. According to the Sports Nutrition Market Size, Trends & Forecast 2025-2035 report,² “The Sports Nutrition market is estimated to be worth USD 27,315.4 million by 2025 and is projected to reach a value of USD 60,630.6 million by 2035, growing at a CAGR of 8.3% over the assessment period 2025 to 2035.” Additionally, the new product is in response to consumers becoming more proactive with their health and exercise. This is evident based on the expansion of the sports nutrition industry.¹

The clean-label and milk-based sports drink is designed to promote fat burning, sustained energy, and enhance the effects from endurance training, with use of the following ingredients¹:

• Beneo’s smart carbohydrate Palatinose: This ingredient provides a mild sweetness, low-glycemic profile and a sugar-like taste. The ingredients’ scientifically proven effects include sustained energy supply, fat oxidation and hydration, supporting fitness goals and body composition.
• California Natural Color’s Pure Brown Carrot: This ingredient delivers high-strength, natural color in a unique crystal delivery format that is highly stable – holding up to heat, light, and pH – and easily soluble. Pure Brown Carrot also aligns with consumer preference for clean-label ingredients, allowing manufacturers to list the ingredient as “Vegetable Juice for Color” in the US, supporting a simple, recognizable label that consumers can trust.
• Gelita’s Bioactive Collagen Peptides, PeptEndure: These bioactive peptides are scientifically proven to enhance endurance performance. Daily consumption has been shown to significantly improve running capacity, increase fat-free mass, and support muscle regeneration compared to a placebo.

Attendees interested in learning more about the new drink offering can sample the product at the IFT First 2025 exhibition, as well as visit Beneo at stand S1634, California Natural Color at stand S2560, and Gelita at booth S2408.¹

References

1. Beneo, California natural color and Gelita partner for performance drink concept https://www.beneo.com/news/performance-drink (accessed Jul 9, 2025).
2. Sports nutrition market size, trends & forecast 2025-2035 https://www.futuremarketinsights.com/reports/sports-nutrition-market (accessed Jul 9, 2025).