Beverage Brand Licenses ChromaDex’s Pterostilbene

The extract, called Vanizem, is sustainably sourced from Aframomum melegueta spice, is marketed for stress and mood support.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.

Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.

As consumers embrace active lifestyles and a long-view on health, sports nutrition and weight management products have an opportunity for continued growth.

Nutritional Outlook interviewed Shawn Baier, vice president of business development for TSI Group SupplySide East. We discuss opportunities in weight management and energy.