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The Orivo origin seal verifies the authenticity of omega-3 fish oil products through testing that determines the product’s marine oil source and origin.
AquaOmega’s Omega-3 is the first sports nutrition brand in North America to carry the Orivo origin certification. The Orivo origin seal verifies the authenticity of omega-3 fish oil products through testing that determines the product’s marine oil source and origin. In the case of AquaOmega, its product is verified to be made from pure anchovy harvested from the coast of South America.
“The AquaOmega difference is all about finding the best and most sustainable sources of omega-3 available. When developing our premium omega-3 products we found a lot of confusing label claims from other companies indicating non-sustainable, low-quality multi-species omega-3 sources,” said Max Marion, founder and president of AquaOmega, in a press release. “For AquaOmega it was therefore of high importance to find and develop the best source of omega-3, and ensure full visibility and traceability for our customers with the Orivo certification.”
Orivo verifies the origin of products using a fingerprinting technology that accurately distinguishes different sources through a robust database of reference samples from a number of marine animal species throughout the world. Reference samples are provided by firms such as Aker BioMarine and other marine oil producers. In addition to manufacturer samples, Orivo uses third-party inspectors to purchase products they are testing straight off the shelf to match it to the reference material in their database and the manufacturer sample to make sure that the products going out to the consumer are what the manufacturers says they are.
“To kick off the sports nutrition segment in North America with a market leader like Aquaomega is, of course, very satisfying. Our certifications do not only include product submitted to us by the company, but we take it a step further and purchase what we call a ‘mystery shopper sample’ from our client´s retail channels, and add this to the testing program as well,” explains Svein Erik Haugmo, CEO of Orivo. “This was easily done with AquaOmega as you can find their products in all the best health food stores and also on Amazon.”
Orivo’s services include rigorous testing programs with random analysis and mandatory next-level checkpoints, batch certifications, product verifications (with possibility to use the verification logo on the label), as well as product screening and benchmarking.