5 Ways to Make a Superfruit Successful

Nutriearth’s natural vitamin D3 source was also recently approved for marketing in Canada.

The low-dose, easy-to-formulate ingredient is a proprietary blend of two bioactives – N-trans caffeoyltyramine (NCT) and N-trans feruloyltyramine (NFT) – which were discovered by the company’s Forage AI platform.

New plans for the company include a focus on brand-building, digital marketing, e-commerce, and other areas of growth.

The European nutraceutical market is growing rapidly, but the continent is not a monolith when it comes to consumer trends and product innovation. This article is a blue-print for what nutraceutical success looks like in different European countries.

The low-dose plant-based ingredients, Sleeproot and Zenroot, are expected to grow the company’s presence in the expanding European nutraceutical market.

Functional beverages are a major growth pocket within the beverage category as consumers seek specific health outcomes.