The importance of nuance in spicy food flavors
Spicy flavors are still popular, offering food formulators a variety of ways to use spice and its complementary flavors.
Contract manufacturers offer more customer support to help nutraceutical brands compete
Contract manufacturers are making major investments to grow their capabilities.
Who are today’s key joint health customers?
Which customers are buying joint health supplements?
Bone health supplements for aging consumers are evolving
Emerging trends in bone health ingredients.
The market for energy and relaxation products is on the rise
Natural energy products are continuing to experience growth in the marketplace. And on the opposite end of the spectrum, relaxation and sleep products have experienced tremendous growth in recent years as well.
Are blood sugar–management supplements going mainstream?
Blood sugar–management supplements are capitalizing on growing consumer demand.
In times of inflation, nutraceutical brands can reduce costs by reevaluating product packaging
Packaging may be one way to reduce costs without cutting corners on quality of raw materials and manufacturing.
Is immune-plus-sleep the next trend in immune health products?
Sleep and immune health ingredients are joining forces in dietary supplements.
Poor digestive health is a growing concern that supplement makers are eager to solve
Their approach? Improving the health of the microbiome.
Getting personal: Consumers seek nutritional products to support their personal health goals
Innova Market Insights identifies key health concerns driving consumers’ food and supplement choices today.
Hearty demand: Cardiovascular health supplements are still popular with seniors
What are the emerging trends in heart health supplements?
Practice makes perfect: Nutraceutical firms use R&D-scale equipment to perfect products and innovate new ones
Here’s why more health and wellness product companies are investing in R&D-scale equipment.
Navigating men’s personal care and nutricosmetics
Approaches to men’s personal care and nutricosmetic products.
Cognitive and mental health supplements cater to customers young and old
The audience for cognitive and mental health supplements is growing.
Weight-management market focuses on holistic health and positive messaging
How have consumers’ weight-management goals changed, and how can wellness brands help them?
Intra-workout sports supplements: What to know
Help consumers work out longer and recover faster with intra-workout products.
Are consumers ready for bioactives? Natural Products Expo West report
At this year’s Natural Products Expo West trade show, Brightseed discussed a new consumer survey the company conducted asking that very question.
How are natural product shoppers responding to inflation?
Tips for natural brands to win in today’s retail environment, from the experts at Social Nature.
The pandemic brought new consumers to the supplements market. How can companies keep this new audience engaged?
Consumers’ supplement preferences differ by generation. Sarah Marion from Murphy Research explains how to successfully market to today’s evolving supplement audience.
Health and wellness: Mergers and acquisitions in 2023
What’s the outlook for mergers and acquisitions in health and wellness?
