Components of a Successful Beverage
September 22, 2006
A manufactured beverage’s taste is its raison d’etre-its purpose for being. In the words of Scott Backman, market development manager, functional food and food technology for global ingredient supplier Cognis Nutrition & Health (La Grange, IL), “Taste is the most important factor in a beverage. The consumer has an expectation when consuming a beverage. If that expectation is not met, the beverage will fail.”