Mike Hughes

Mike Hughes is head of research and insight at market research firm FMCG Gurus (United Kingdom; www.fmcggurus.com). For more information, please contact FMCG Gurus at info@fmcggurus.com.

Articles

Playing the Long Game: Will consumers continue prioritizing immune health support in the long-term?

February 15, 2022

As consumers adopt immune health strategies long term, they’ll turn to trusted ingredients and science, says market researcher FMCG Gurus.

Weight gain, mental wellbeing cited as major concerns by consumers during COVID-19 pandemic, says market researcher

June 08, 2020

Weight-management and stress-support categories present opportunity for manufacturers trying to capture consumers during the pandemic.

Consumers crave novel flavors, heat, and unusual texture, survey finds

August 07, 2019

Consumers want new and experimental flavors that push the boundaries of sensory appeal, writes market researcher FMCG Gurus.