Mike Hughes is head of research and insight at market research firm FMCG Gurus (United Kingdom; 

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Mike Hughes

Articles

As consumers adopt immune health strategies long term, they’ll turn to trusted ingredients and science, says market researcher FMCG Gurus. 

Weight-management and stress-support categories present opportunity for manufacturers trying to capture consumers during the pandemic.

Consumers want new and experimental flavors that push the boundaries of sensory appeal, writes market researcher FMCG Gurus.