Kyowa Hakko

Discover how Cognizin® Citicoline, a clinically backed brain-health ingredient, is driving growth in the cognitive supplement and functional beverage markets. This article explores its science-based benefits for focus, mental energy, and long-term neurological health, and explains how branded ingredients can build consumer trust and product differentiation.

Kyowa Hakko's newest consumer research report sheds light on key factors that are driving interest in cognitive health and mental energy. Informed by insights from 1,023 food, beverage, and supplement consumers, this report explores a variety of ways people look to improve their cognitive well-being, as well as their underlying motivations. Download the full report to unlock a deeper understanding of consumer behavior and learn how you can leverage nootropic ingredients for focus and attention like Cognizin® Citicoline to stay competitive in an evolving market.