Dietary supplement companies should leverage the power of insight marketing over generic content marketing to better reach today’s digitally overwhelmed audience, one marketing expert writes.
Greg Lindsey
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Greg Lindsey is the vice president of corporate marketing for Wiley Companies (Coshocton, OH), a global leader in custom chemicals and food ingredients He is an expert in marketing communications strategy and has worked with some of the world’s most recognizable brands. Greg can be reached at greg.lindsey@wileyco.com.
Articles by Greg Lindsey
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Insight marketing, not content marketing, works best in today’s digital environmentPublished: August 7th 2020 | Updated:
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