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Immune Health  - XSTO – 9am EDT – 9:45am EDT

Heart Health – HP Ingredients – 10am EDT – 10:45am EDT

Sports Nutrition – Gelita – 11am EDT – 11:45am EDT

Bone Health – PLT Health – 1pm EDT – 1:45pm EDT

Beauty Ingredients – Nutrition 21 – 2pm EDT – 2:45pm EDT

Women’s Health – GE Nutrients – 3pm EDT – 3:45pm EDT


Nutritional Outlook’s 2021 Condition-Specific Symposium

OmniActive Health Technologies (Bridgewater, NJ and Mumbai, India) has announced a partnership with the Council for Responsible Nutrition (CRN; Washington, D.C.) to educate and raise awareness about the role of lutein and zeaxanthin in supporting maternal and fetal health during pregnancy among obstetricians, gynecologists, and other maternal healthcare practitioners. This knowledge will be shared at The American College of Obstetrics and Gynecology’s (ACOG) Annual Clinical & Scientific Meeting. OmniActive is 

one of six companies CRN has partnered with

 to showcase the latest research and developments in prenatal nutrition through a specially designed “Prenatal Nutrition Center” at the conference. 

“It’s wonderful to have OmniActive as one of our featured partners during the ACOG annual event to help spread the word on the importance of prenatal nutrition,” said Andrea Wong, PhD, senior vice president, Scientific & Regulatory Affairs for CRN, in a press release. “CRN continues our efforts in supporting supplement manufacturers and ingredient suppliers in bringing clinically studied products to consumers to help meet their nutritional needs. Advancing awareness at the physician’s level is a huge part of this equation and this meeting is an effective way of reaching them.”

Citing market research from SkyQuest Technology, OmniActive explains in its press release that prenatal supplement sales were estimated to be at $740 million in 2023 and projected to rise to $1.4 billion by 2031. Similarly, a recent 

 found that about 60% of gynecologists think that 80-100% of their pregnant patients take dietary supplements. There is therefore a great deal of opportunity to grow and advance this category. Lutein and zeaxanthin are known for their support of eye health, but these benefits are relevant during pregnancy as well, says Deshanie Rai, PhD, FACN, vice president of Global Science, Regulatory and Advocacy at OmniActive Health Technologies.

“Current evidence supports the preferential accumulation of lutein and zeaxanthin in the human eye and neural tissues during pregnancy, especially during the third trimester. This suggests that lutein may play a functional and protective role in infant visual and cognitive development. As part of our Lutein for Every Age campaign, our goal is to help educate healthcare practitioners on this latest nutritional science research and the benefits of achieving adequate dietary lutein during pregnancy,” said Rai, in a press release. “OmniActive is proud to partner with the CRN Foundation’s Prenatal Nutrition Centre to promote awareness among healthcare practitioners on the nutritional relevance of lutein for both mom and baby.”

The educational initiative, “Lutein for Every Age,” focuses on raising awareness of early and consistent lutein and zeaxanthin intake to help support eye, cognitive, and general health throughout life, explains OmniActive. The AOCG meeting is taking place from May 17-19, 2024 in San Francisco, CA.

OmniActive Health Technologies has announced a partnership with the Council for Responsible Nutrition to educate and raise awareness about the role of lutein and zeaxanthin in supporting maternal and fetal health during pregnancy among obstetricians, gynecologists, and other maternal healthcare practitioners. 

Topic

OmniActive partners with CRN to raise awareness about macular carotenoids for prenatal health

Beware the bonk. If you’ve ever competed in an endurance event—or even just trained for one—you understand the wisdom behind those words. For bonking—or hitting the wall, gassing out or otherwise finding yourself energy-depleted mid-effort—is both the stuff of athletes’ nightmares and a very real physiological phenomenon.

And while helping people avoid it is arguably the raison d’etre for endurance nutrition, as more casual spectators discover their inner Olympians, they’re expanding the concept of “endurance” well beyond the bonk.

As Tom Stamsnijder, a former professional cyclist and group communications manager, team dsm-firmenich (Maastricht, The Netherlands), puts it, “Endurance nutrition may be essential for maintaining peak performance during intense activity, but demand for endurance-focused foods and beverages is not limited to athletes. Endurance nutrition today has mass appeal, and that means opportunity in this space is bountiful.”

And yet: Bonking still happens—even though it doesn’t have to.

It all starts with glucose—the fuel for working muscles. Glucose can get to those muscles via blood, but muscles (and the liver) also store glucose in the form of glycogen, with the average civilian storing around 600 grams

, and trained athletes packing in as much 50% more.

It’s when muscles burn through all the glycogen stored and the circulating glucose that bonking occurs. “You then start to feel physiological symptoms such as fatigue, nausea and leg cramps, which inevitably lead to ‘hitting a wall’ and having a total inability to continue,”explains Mariko Hill, global innovations manager, Gencor (Austin, TX).

“Beyond this,” she goes on, “it’s an extremely unpleasant feeling, as you don’t have control of your own body, with loss of coordination and physical weakness—almost a final message from the body telling you, ‘Stop!’”

Alas, “Bonking is not a rare phenomenon, particularly in endurance sports,” concedes Martin Felkner, product manager/senior expert branded ingredients, Finzelberg (Andernach, Germany). “If athletes aren’t appropriately fueled, be it for lack of knowledge or fear of digestive issues, they’re very likely to run into depleted glycogen stores at some point in an event. So, finding the right energy balance is crucial for any athlete, particularly endurance- and long-distance athletes.”

Traditionally, endurance formulations balanced on a strategic blend of carbohydrate sources, like cyclic cluster dextrin, whose molecular structure encourages quick yet steady absorption for a more sustained energy release. Compare this to carbohydrates that spike blood-sugar levels and precipitate an energy crash.

Similarly, formulators would often weigh glucose against fructose. On one hand, muscles access glucose more quickly than they do fructose and glucose more effectively rebuilds muscle glycogen following exercise, but on the other, the body’s ceiling for absorbing glucose tops out at around 60 grams per hour. This makes glucose the less-optimal choice for activities that last longer than about 150 minutes.

In any event, as the ranks of endurance enthusiasts broaden to include folks who just want something to sip during a power walk, formulating solely around energy misses the mark.

Indeed, says Hill, “Endurance formulations now encompass several aspects of health, including fatigue delay, accelerated recovery, mental performance, pain reduction, injury and inflammation management, sleep optimization and muscle power improvement—all of which play critical roles in promoting improved endurance.”

Felkner agrees; in fact, he sees the entire sports- and active-nutrition spaces as having “evolved from a more physical to a holistic category.”

“Our bodies and minds are intertwined, and the more we learn about, for example, the gut-brain, gut-muscle, gut-lung and other axes, the better we understand physical and mental health as two sides of the same coin,” Felkner explains.

No wonder, then, that consumers want what Hill calls “an all-in-one type of finished product that combines unique ingredients across multiple structure/function categories.”

Among those unique ingredients are botanicals. And as Felkner observes, “It’s interesting to see an increasing number of [botanicals] enrich the category.”

For example, he lauds adaptogens like rhodiola and ginseng for modulating stress and energy, while prickly pear (

), he claims, can both replenish depleted muscle glycogen and support healthy blood glucose levels. And Greek Mountain Tea (Sideritis species), he says, “fuels oxygenated cerebral blood flow for improved concentration.”

Hill notes that while a paucity of clinical trials involving female subjects has hamstrung evidence-based developments in women’s sports nutrition, she claims that Gencor’s Libifem—a fenugreek seed extract standardized to 50% fenuside actives—is the first botanical studied in a female-only athlete population for improved sports performance.

Namely, a recent double-blind, randomized, placebo-controlled clinical trial investigated the extract’s effects on exercise performance and body composition in females aged 25 to 45. The study found significant, dose-dependent changes in body composition, endurance, muscle strength and recovery among subjects taking the supplement.

“This gold-standard study provides a better understanding of how functional ingredients can benefit female physiology safely and effectively,” Hill says. “Now, brands can develop supplements tailored to women’s specific needs while moving away from the traditional ‘one ingredient fits all’ or ‘shrink it and pink it’ approach of feminizing male-centric products.”

Holistic endurance formulations also help users address recovery which, Stamsnijder says, “forms a major part of training schedules, as athletes and fitness enthusiasts recognize that what they consume after their workouts is as important as what they consume during.”

And for years, protein—read: complete protein rich in essential amino acids and especially branched-chain amino acids like leucine—has been the macronutrient most celebrated for promoting recovery. Yet while “complete” once implied “animal-based,” Stamsnijder says that “revolutionary new solutions are emerging...making plant-based proteins viable options, as well.”

By sourcing its CanolaPRO protein from canola press cake, for example, dsm-firmenich turned a byproduct of canola-oil production into a complete plant-based protein that doesn’t just promote recovery and muscle growth, Stamsnijder claims, but “blends effortlessly” into popular endurance-nutrition applications like ready-to-mix shakes and beverages, “significantly enhancing their protein content without altering texture or taste.”

Protein also thwarts what Angie Rimel, marketing communications manager, North America, Gelita (Eberbach, Germany), calls the second bonk—that is, the one related to lactate threshold.

“Lactate is the substance that appears in the blood as a result of anaerobic metabolism when oxygen delivery to tissues is insufficient to support normal metabolic demands,” she explains. The lactate threshold, it follows, is the point when lactate begins piling up in muscles because its production outpaces their ability to clear it.

The higher that threshold, Rimel declares, “the faster the athlete can go for an extended time—usually more than thirty minutes.”

But athletes toe a fine line because tipping above their lactate thresholds both compromises muscle efficiency and ushers in rapid fatigue—hence that second bonk—which is why Rimel says that what’s important isn’t so much the lactate threshold itself, but how fast and for how long an athlete can perform at it.

“Traditional products on the market address the energy supply,” she argues, “but both bonks matter to endurance athletes.” And to address the lactate one, she points formulators to Gelita’s PeptENDURE protein-collagen.

A double-blind, placebo-controlled randomized trial in which subjects participated in 12 weeks of a training regimen found that, compared to placebo, those taking 15 grams of collagen peptides experienced significant improvements in running performance in a one-hour time trial as well as velocity at both the lactate threshold and individual aenorobic threshold, as measured by a treadmill erogmeter.

“By promoting adaptive changes in the mitochondria when taken daily for at least three months, PeptENDURE can increase endurance levels and enable athletes to run longer and faster,” Rimel concludes. “This makes it an appealing daily training partner for those participating in endurance sports, from long-distance running and triathlons to team sports and high-intensity gym work.”

“Training” the mitochondria—those fabled “energy factories of the cell”—is a theme in endurance nutrition, and not without reason: these organelles are key to cardiorespiratory health. And as Hill points out, “Cardiorespiratory fitness is a crucial factor in athletic performance, particularly in endurance events.”

Results of a recent study showed that Gencor’s ActivAMP, a 

 extract standardized to the saponin actives Gypenoside L and 20(S)-Ginsenoside Rg3, improved mitochondrial respiration as well as performance in a 20-kilometer time trial by as much as 113 seconds, or roughly 4%.⁵

“To put that into perspective,” Hill notes, “Nike’s Alphafly running shoe sparked a massive controversy before the Tokyo Olympics because of the supposed advantage it gave runners. Peer-reviewed studies claimed that, thanks to a trio of carbon plates and cutting-edge midsole—the cushioning above the tread—the shoe served up a 4% increase in running efficiency and an estimated 3.4% in speed.”

So super were these “supershoes” that World Athletics banned them from elite competition in early 2020, all but forcing Nike to develop the Vaporfly—which is still super, but not quite as much. The take-home as Hill sees it: “Undeniably, a natural botanical that can improve performance to similar levels is a game-changer.”

Shawn Baier MS, MBA, president of business development, TSI Group (Missoula, MT), notes that myHMB, TSI’s branded calcium β-hydroxy β-methylbutyrate, has a record of improving lactate threshold, respiratory compensation point, VO2max and other key endurance indicators. “Furthermore,” he adds, “there’re proven synergistic benefits in building lean muscle mass and strength when consuming myHMB plus creatine during activity.”

Creatine—which, along with caffeine, is one of the most scientifically supported sports-nutrition supplement out there—also pairs nicely with TSI’s Peak ATP, a patented form of adenosine 5’-triphosphate disodium that is structurally identical to the ATP the body produces. Both compounds participate in the ATP-CP energy system that powers explosive efforts during high-intensity work, “giving formulators significant opportunity to create simple yet effective products for consumers,” says Baier.

Chase Hagerman, president, Golden Key Ingredients (Georgetown, TX), points to a foundational study in the 

Journal of the International Society of Sports Nutrition

 showing that reductions in free choline during intense exercise can hamper acetylcholine release and, by extension, endurance and performance.

“Simply put,” Hagerman explains, “alpha-GPC is a choline compound that raises levels of the neurotransmitter acetylcholine in the body, and from a commercialization standpoint, our GPCgold alpha-GPC is exciting for endurance formulas because it’s flavorless and soluble, making it ideal for beverage, gel, gummy, bar and other gustatory delivery formats that’re commonly seen in this segment.”

Formulating effectively with these ingredients requires understanding which flavor of endurance a brand’s particular audience seeks. And Hagerman advises brands to remember that a formulation for the casual competitor won’t necessarily give a serious podium contender an edge.

“This distinction between aspirational and actual audiences should be a key consideration,” he emphasizes. “The strategic choice for brands is whether to remain true to their niche demographic or to pursue broader market appeal—because often there’s a direct correlation between cost and efficacy, and, sadly, the best-performing products are not mass sellers.”

According to Stamsnijder, product platform deserves deliberation as well, to help athletes time nutrient intake for optimal delivery and absorption. “For example, some might prefer the convenience and rapid absorption of gels during a marathon,” he says, “while others might opt for the more sustained energy release provided by bars during a long cycling tour. The key is to offer a range and cater to diverse preferences, ensuring that athletes have a variety of options to stay energized and hydrated throughout their activities.”

Whatever the formulation, Stamsnijder concludes, “Helping athletes attain peak performance and wellbeing requires a holistic view of nutrition. It’s about supporting the body in maintaining long-term health and sustaining performance, reflecting a more modern and inclusive understanding of what true endurance entails.”

Murray, B.; Rosenbloom, C. “Fundamentals of glycogen metabolism for coaches and athletes. 

 (4), 243-259. DOI: 10.1093/nutrit/nuy001 

Kerksick, C.M.; Arent, S.; Schoenfeld, B.J.; Stout, J.R.; Campbell, B.; Wilborn, C.D.; Taylor, L.; Kalman, D.; et al. “International society of sports nutrition position stand: nutrient timing.” 

Rao, A.; Clayton, P.; Briskey, D. “Libifem (

) in conjunction with exercise on muscle strength, power, endurance, and body composition in females aged between 25 and 45 years.” 

Jerger, S.; Jendricke, P.; Centner, C.; Bischof, K.; Kohl, B.; Keller, S.; Gollhofer, A.; König, D.. Effects of Specific Bioactive Collagen Peptides in Combination with Concurrent Training on Running Performance and Indicators of Endurance Capacity in Men: A Randomized Controlled Trial. 

 (1). DOI: 10.1186/s40798-023-00654-9. 

Ahnm Y.; Lee, H.S.; Lee, S.H.; Joa, K.L.; Lim, C.Y.; Ahn, Y.J.; Suh, H.J.; Park, S.S.; Hong, K.B. Effects of gypenoside L-containing Gynostemma pentaphyllum extract on fatigue and physical performance: A double-blind, placebo-controlled, randomized trial. 

Jäger, R.; Purpura, M.; Kingsley, M. Phospholipids and sports performance. 

 writes for the food and nutrition industries from her base in the San Francisco area where she enjoys eating food as much as she does writing about it.

Considerations for endurance nutrition, and the evolving consumer segment.

Built to last: Formulating for endurance

Collagen is a popular joint health ingredient, and for good reason: It’s effective. One market report estimates that U.S. collagen sales are expected to reach $316 million in 2025, growing at a rate of 7-10% per year.

 Consumers report using collagen for a variety of different health concerns, but one health benefit has taken the collagen industry by storm: joint health.

While collagen is on the rise as a joint health supplement, emerging research shows that not all collagen ingredients are created equal. Different types of collagen have very different properties, making them suitable for different nutritional supplement applications. So which types of collagen are best for joint health? How do different collagen types affect different aspects of human joints? Here’s what you need to know.

Type I Collagen Supports Tendons and Ligaments

Type I collagen is the most prevalent type of collagen in the human body, according to Daniel Martinez-Puig, manager of R&D, human and animal health at Bioiberica (Barcelona, Spain). Martinez-Puig says that type I collagen makes up 90% of organic matter in bone, and is also the major type of collagen in skin, tendons, and ligaments, where it provides structure and tensile strength.

“Beyond its roles in the body, collagens have been used to develop oral ingredients to support joint health,” Martinez-Puig notes. “While skin, tendons, and bones are sources of type I collagen, cartilage is a source of type II.”

Type II Collagen Provides Cartilage Support

While type I collagen is highly prevalent in the ligaments and tendons, type II collagen is primarily found in cartilage. Mike Goetter, vice president and Americas regional business unit head for Lonza Capsules and Health Ingredients (Basel, Switzerland), says that type II collagen is the primary protein in cartilage, the connective tissue that protects bones and joints. Goetter notes that the degradation of cartilage is the most significant cause of joint discomfort, disease, and loss of function over time, making type II collagen an ideal type of collagen for supporting joint health. How that collagen is processed, however, can significantly impact the functionality of a type II collagen product.

“Undenatured collagen has a truly preserved structure,” Goetter explains. “Lonza’s UC-II undenatured type II collagen is produced using a proprietary manufacturing process that preserves the native structure and binding regions of type II collagen. This process maintains undenatured Type II collagen’s triple helix structure and bioactive binding regions.”

Goetter says that type II collagen can support joint health at a very low dose, as little as 40 mg per day. He explains that this low-dose functionality makes type II collagen a versatile and formulation-friendly solution that can be used in a variety of formats. Bioiberica also produces a undenatured type II collagen called Collavant that also claims to provide a low effective dose of 40 mg.

Denaturization, the unfolding or disruption of collagen’s triple-helix structure, can negatively alter the binding properties of collagen, which affects its interactions with other proteins. Thus, Goetter explains, maintaining the native structure of collagen is crucial for maximizing its potential health benefits.

Hydrolyzation Impacts Formulation Flexibility

In addition to there being different types of collagens, collagen ingredients can be hydrolyzed or unhydrolyzed. Hydrolyzed collagen has undergone hydrolysis, which breaks the collagen down into peptides. Collagen peptides are easier to absorb than standard collagen, making it ideal for use in low-concentration formulations.

“Hydrolyzed collagen peptides and native undenatured collagen have very different pathways,” says Douglas Jones, global sales and marketing manager for BioCell Technology (Irvine, CA). “Hydrolyzation reduces the molecular size, which makes collagen more bioavailable so it can be better absorbed by the body.”

Collagen peptides represent an alternative collagen format that delivers unique benefits. Ulrike Braun, manager of scientific affairs and communication for Gelita (Eberbach, Germany), says collagen peptides are produced by breaking collagen protein down into low molecular-weight peptide chains. These collagen peptides no longer have a special structure described by a “type,” Braun explains, but they are highly digestible.

“Collagen peptides provide the amino acids needed for collagen production,” Braun says. “The functionality of Gelita’s collagen peptide, Fortigel, lies in the peptide composition. The peptide stimulates the chondrocytes – collagen-producing cells in joints – to produce collagen.”

Collagen supplements can come from a variety of sources, including bovine, porcine, poultry, and fish-based sources. So does the source of a collagen ingredient influence its efficacy, method of action, or absorption?

The answer, it appears, is no. Collagen can be derived from a host of animal sources, Bioiberica’s Martinez-Puig says. The more significant issue in the collagen space, evidently, is the issue of “vegan collagen” entering the market. Martinez-Puig explains that to the best of Bioiberica’s knowledge, vegan collagen doesn’t actually contain any collagen proteins. Rather, these ingredients are simply collagen boosters – a mix of different nutrients that support collagen production in the body.

“It’s important to remember that collagens are animal proteins, meaning they cannot be extracted from vegetal sources,” he says. “Bioengineering may make the availability of non-animal collagens for specific purposes possible, but scientific evidence would be required to evaluate its potential uses.”

Ingredient manufacturers are continuing to release a variety of collagen ingredients for joint health, each with their own unique benefits. Processes like denaturization can impact formulation flexibility and absorption, making it important for formulators to understand which collagen ingredient is best suited for which application. With different collagen products on the market, like type I, type II, collagen peptides, and collagen boosters, it’s up to joint health finished-product formulators to find the right product to get the job done.

 https://store.newhope.com/products/collagen-report-2022

Differences and benefits between hydrolyzed collagen and collagen. 

https://sisneo.com/en/blog/differences-and-benefits-between-hydrolyzed-collagen-and-collagen/

Here’s how joint health formulators can choose the right type of collagen to get the job done.

Collagen craze

GNC (Pittsburgh, PA) has announced that Huel products will now be available in GNC stores and on GNC.com. Huel’s line of nutritionally complete, plant-based foods includes their Black Edition ready-to-drink meals, Complete Nutrition Bars, Daily Greens, and Energy+ Drinks.

“We’re thrilled to introduce Huel to GNC’s customers nationwide and are excited to welcome Hueligans into the GNC community,” said Michael Costello, CEO of GNC, in a 

. “Huel’s innovative approach to plant-based nutrition aligns perfectly with GNC’s mission to empower people to live well. With these products, we’re providing more choices for our customers to enjoy quick, nutrient-dense meals that fuel their day."

"Our customers are looking for smarter, more sustainable ways to nourish their bodies," added Julian Hearn, founder and CMO of Huel. "By partnering with GNC, we're excited to bring Huel’s benefits to an even broader audience."

According to the company, each of Huel’s products contain an “optimal balance” of macronutrients and 27 essential vitamins and minerals.

GNC has announced that Huel products will now be available in GNC stores and on GNC.com.

GNC announces that Huel products will now be sold in stores and on its website

In this roundtable, experts will discuss market trends and science driving innovation in the nutricosmetic market. These insights can help you better formulate and market products in this space.

https://www.nutritionaloutlook.com/no_w/nutricosmetic



As more people understand that our external appearance (ie. hair, skin, and nail health) reflects our internal health, nutricosmetics have been among the top selling categories of the dietary supplement industry. While not a new category, brands are becoming more sophisticated in the way they formulate and market nutricosmetic products. In this roundtable, experts will discuss market trends and science driving innovation in the nutricosmetic market to help you better formulate and market products in this space.

Identify important ingredients and the science behind them.

Identify trends within the nutricosmetic category.

Draw lessons from trends that help manufacturers formulate effective and successful products.


Vice President of Medical Affairs
Thorne

 is vice president of Medical Affairs for Thorne, specializing in knowledge of the dietary supplement industry. Trained as a Naturopathic Doctor and Acupuncturist, Dr. Frick is passionate about facilitating the health and wellness of humankind by driving innovation, education, and safety of dietary supplements. Dr. Frick has appeared as an expert guest in a variety of outlets including Forbes, Well+Good, TheHealthy, NY Post, Momtastic, and more.


Director of Solutions Architecture
SPINS

 has spent her career helping brands of all sizes in the CPG industry succeed by turning data into actionable insights for strategic growth. As the director of solution architecture at SPINS, she leads a team focused on driving revenue growth and market expansion across the food, beverage and beauty segments. With an approach grounded in analytical expertise and curiosity, Alice partners with companies to solve challenges and unlock opportunities in an ever-evolving industry


Webinar Date/Time: Thu, Sep 19, 2024 1:00 PM EDT

Webcasts: Health Focus

Webcasts: Ingredients

Webcasts: Science

 Capturing Beauty in a Bottle: A Nutricosmetic Roundtable

New Jersey-based contract manufacturer of probiotic dietary supplements Vitaquest recently announced it had joined the nonprofit organization the International Probiotics Association (IPA), which promotes the efficient and safe use of probiotics around the globe. Started in 1999, and currently representing 120 companies, the IPA supports health care providers, consumer stakeholders, and the industry by helping create scientifically-sound guidelines for probiotic use.

"The International Probiotic Association is delighted to welcome Vitaquest International as a new member company,” stated IPA Executive Director George Paraskevakos. “We are thrilled they have joined forces with us to help forge the IPA mission of advocating for safe and efficacious probiotics forward. Vitaquest’s dedication to advancing the science, research, and benefits of probiotics brings invaluable knowledge and experience to our community. Through the IPA platform, we strive to promote health and wellness, and Vitaquest will play a key role through innovative research and collaboration. Welcome to our community!"

Vitaquest intends to support the development of regulations and more with this new partnership.

“We are proud to join the International Probiotics Association, where we can voice our opinions to a targeted national and global scientific community, as well as consumer associations,” stated Patrick Brueggman, President and Chief Executive Officer of Vitaquest. “As new IPA members, we can influence and communicate existing regulations to better address industry challenges by leveraging insights and analysis related to legislative issues.”

Vitaquest serves more than 500 brands across dozens of countries, and annually manufactures more than 50 million retail units of finished probiotic products and 4,000 custom formulas. Vitaquest plans on sharing its guidance and experience with the larger community. “We can help drive innovation and facilitate the growth of the probiotic industry,” explained Michael Anthonavage, Vice President of Innovation at Vitaquest. “It gives us access to in-depth market data for best-in-class product and technology positioning to promote awareness and science to the consumer.”

Vitaquest, a major manufacturer of probiotic dietary supplements, has joined the IPA to enhance probiotic safety and efficacy.

EccaTru

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