We Were Florida Food Products. Now We are Vibrant!

Sponsored by Vibrant Ingredients

This interview features Jillian Hermanowicz, Vice President of Marketing and Communications at Vibrant Ingredients, who discusses the company’s transformation from Florida Food Products into its new identity as Vibrant Ingredients. The new name honors the company’s natural-ingredient heritage while reflecting its bold, forward-looking vision. Hermanowicz explains that for Vibrant, “clean label” means more than removing unwanted ingredients—it’s about adding in what consumers want, emphasizing trust, transparency, and nature-based innovation that delivers great taste. With more than 65 years of expertise, Vibrant has expanded its portfolio from fruit and vegetable extracts to include tea and coffee extracts, natural flavors, and functional nutrition ingredients, all unified by a focus on flavor and performance. Through deep customer partnerships, Vibrant combines scientific expertise with market insight to develop custom, scalable solutions that meet growing consumer demand for great-tasting, functional products supporting energy, hydration, focus, and relaxation.