Regulators in both countries are asking for documentation that shows how an ingredient was made, not just what it is called.
Feature|Videos|November 17, 2025
We Were Florida Food Products. Now We are Vibrant!
Author(s)Jillian Hermanowicz, Vibrant Ingredients
Key Takeaways
- Understand why Florida Food Products has become Vibrant Ingredients—a new identity that reflects the company’s evolution, energy, and leadership as a natural ingredient solutions provider delivering cutting-edge clean-label innovation.
- Learn how Vibrant’s bold, collaborative approach positions the company to meet changing consumer needs while strengthening partnerships and driving progress across the food and beverage industry.
Discover how Vibrant Ingredients is redefining clean-label innovation. In this interview, Jillian Hermanowicz, Vice President of Marketing and Communications, shares how the company’s bold new identity reflects its heritage, innovation, and commitment to creating flavorful, functional solutions that meet today’s consumer demands.
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Sponsored by Vibrant Ingredients
This interview features Jillian Hermanowicz, Vice President of Marketing and Communications at Vibrant Ingredients, who discusses the company’s transformation from Florida Food Products into its new identity as Vibrant Ingredients. The new name honors the company’s natural-ingredient heritage while reflecting its bold, forward-looking vision. Hermanowicz explains that for Vibrant, “clean label” means more than removing unwanted ingredients—it’s about adding in what consumers want, emphasizing trust, transparency, and nature-based innovation that delivers great taste. With more than 65 years of expertise, Vibrant has expanded its portfolio from fruit and vegetable extracts to include tea and coffee extracts, natural flavors, and functional nutrition ingredients, all unified by a focus on flavor and performance. Through deep customer partnerships, Vibrant combines scientific expertise with market insight to develop custom, scalable solutions that meet growing consumer demand for great-tasting, functional products supporting energy, hydration, focus, and relaxation.
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